Name Image Likeness (NIL)

Lifetime
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238 students

College sports are undergoing a major shift, all because of one important question: Should college athletes be paid? In June 2021, the NCAA responded by implementing an interim policy on name, image, and likeness, or NIL, allowing student-athletes to make money from their personal brand. However, it can be a bit complex to navigate.

NIL laws vary by state, meaning your state may or may not have its own NIL regulations you must adhere to. Whether high school students can participate in NIL activities depends on the rules set by your state’s high school sports association. Additionally, colleges and universities often have their own unique rules for NIL.

Our guide aims to simplify NIL rules for high school athletes and parents involved in the recruiting process. Understanding what’s allowed and what’s not can ensure your eligibility for college sports and maximize your potential for future NIL opportunities.